Startup Salary & Equity Database

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5 submissions; add yours today

Title Salary Hide salary, order only Equity % Equity $ Hide equity, order only Location Total YOE Years at Startup Stage Size Valuation Date
Head of Marketing $245,000 $245,000 0.29% $674,000 $674,000 San Francisco Bay Area 14.0 1.5 Series B 51-100 employees $232M 2024/06
Head of Marketing $330,000 $330,000 0.17% $200,000 $200,000 Remote US 15.0 1.0 Series C 101-200 employees $118M 2023/07
Head of Marketing $33,000 $33,000 0.1% $32,500 $32,500 Estonia 5.0 2.0 Seed 11-50 employees $32M 2022/09
Head of Marketing $145,000 $145,000 0.07% $14,000 $14,000 Remote US 5.0 0.5 Seed 1-10 employees $20M 2022/05
Head of Marketing $160,000 $160,000 0.01% - - Australia 5.0 0.0 Series A 11-50 employees - 2022/03

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Combination of private submissions and private benchmarks. Exact submission date is listed under "Date" column. All submissions are vetted for accuracy.

It's your % ownership of the startup. Calculated one of two ways:
โ€ข Your total # of shares รท Fully diluted outstanding shares x 100 โ€” confirm that it's fully diluted; otherwise, your stake will look higher than it truly is
โ€ข Current value of your shares รท current company valuation x 100 โ€” value is based on preferred price (what investors paid); updates with each fundraise

Always make sure you have the numerator and the denominator.

Equity % helps you project what you stand to make. For example, if you have a 1% equity stake in a startup valued at $100M, which eventually IPOs at $1B, your stake will be worth 1% * $1B * dilution rate โ€” dilution rate varies, but a rule of thumb is to assume 10-25% per funding round. This means the earlier you join, the more diluted you'll become. But you'll also have a lower strike price and usually a much bigger % to start with.

TLDR: know your comp band, target a percentile in-line with how strongly the company needs your skillset, and counter based on what you care about most (salary, equity, bonus, benefits).

But every situation is different. If you'd like 1:1 support and guaranteed higher comp, we can help.