Startup Salary & Equity Database

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18 submissions; add yours today

Title Salary Hide salary, order only Equity % Equity $ Hide equity, order only Location Total YOE Years at Startup Stage Size Valuation Date
Principal product manager $205,000 $205,000 0.1% $420,000 $420,000 San Francisco Bay Area 9.0 0.0 Series B 51-100 employees $420M 2023/11
Principal product manager $220,000+$17K $220,000 0.07% $700,000+$160K $700,000 Remote US 8.0 0.0 Series C 201-500 employees $1B 2022/10
Principal product manager $240,000+$8K $240,000 0.0168% $420,000+$70K $420,000 Remote Canada 14.0 0.0 Series D 201-500 employees $2B 2022/10
Principal product manager $338,000 $338,000 0.004% $100,000 $100,000 Remote US 26.0 0.0 Post-IPO 5000+ employees $2B 2022/10
Principal product manager $185,000 $185,000 0.027% $80,000 $80,000 San Francisco Bay Area 6.0 0.0 Series B 51-100 employees $296M 2022/08
Principal product manager $240,000 $240,000 0.013% $400,000 $400,000 San Francisco 5.0 1.0 Series D 501-1000 employees $3B 2022/07
Principal product manager $225,000 $225,000 0.25% $1,000,000 $1,000,000 San Francisco 10.0 0.0 Series B 51-100 employees $400M 2022/05
Principal product manager $175,000 $175,000 0.05% $50,000 $50,000 Remote US 9.0 0.0 Series A 51-100 employees $100M 2022/03
Principal product manager $240,000 $240,000 0.024% $720,000 $720,000 Remote US 7.0 1.0 Series E 501-1000 employees $3B 2022/03
Principal product manager $250,000 $250,000 0.03% $620,000 $620,000 Dallas 12.0 2.0 Series E 501-1000 employees $2B 2022/03
Principal product manager $228,000 $228,000 0.036% $180,000 $180,000 Remote US 10.0 0.0 Series B 201-500 employees $500M 2022/02
Principal product manager $195,000 $195,000 0.4% - - San Francisco Bay Area 14.0 0.0 Series A 11-50 employees - 2022/01
Principal product manager $210,000 $210,000 0.04% - - Seattle 5.5 0.0 Series D 201-500 employees - 2022/01
Principal product manager $205,000 $205,000 0.06% - - Seattle 6.0 0.0 Series D 201-500 employees - 2022/01
Principal product manager $198,000 $198,000 0.1% - - Boston 5.0 2.0 Series D 201-500 employees - 2022/01
Principal product manager $186,000 $186,000 0.08% - - San Francisco 7.0 0.0 Series E 501-1000 employees - 2022/01
Principal product manager $175,000 $175,000 0.78% - - New York City 7.0 0.0 Series E 201-500 employees - 2022/01
Principal product manager $195,000 $195,000 0.06% - - Los Angeles 7.0 0.0 Series E 501-1000 employees - 2022/01

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Combination of private submissions and private benchmarks. Exact submission date is listed under "Date" column. All submissions are vetted for accuracy.

It's your % ownership of the startup. Calculated one of two ways:
โ€ข Your total # of shares รท Fully diluted outstanding shares x 100 โ€” confirm that it's fully diluted; otherwise, your stake will look higher than it truly is
โ€ข Current value of your shares รท current company valuation x 100 โ€” value is based on preferred price (what investors paid); updates with each fundraise

Always make sure you have the numerator and the denominator.

Equity % helps you project what you stand to make. For example, if you have a 1% equity stake in a startup valued at $100M, which eventually IPOs at $1B, your stake will be worth 1% * $1B * dilution rate โ€” dilution rate varies, but a rule of thumb is to assume 10-25% per funding round. This means the earlier you join, the more diluted you'll become. But you'll also have a lower strike price and usually a much bigger % to start with.

TLDR: know your comp band, target a percentile in-line with how strongly the company needs your skillset, and counter based on what you care about most (salary, equity, bonus, benefits).

But every situation is different. If you'd like 1:1 support and guaranteed higher comp, we can help.