Startup Salary & Equity Database

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16 submissions; add yours today

Title Salary Hide salary, order only Equity % Equity $ Hide equity, order only Location Total YOE Years at Startup Stage Size Valuation Date
Senior product marketing manager $150,000 $150,000 0.023% $35,000 $35,000 Los Angeles 4.5 2.5 Series C 101-200 employees $152M 2023/12
Senior product marketing manager $150,000 $150,000 0.0015% $3,000 $3,000 Remote US 10.0 2.0 Series B 51-100 employees $200M 2022/12
Senior product marketing manager $160,000 $160,000 0.067% $100,000 $100,000 Remote US 8.0 0.5 Series A 11-50 employees $149M 2022/12
Product marketing manager $168,000+$18K $168,000 0.14% $140,000+$65K $140,000 Remote US 10.0 0.0 Series A 11-50 employees $100M 2022/11
Product marketing manager $180,000 $180,000 0.024% $60,000 $60,000 Remote US 5.0 0.0 Series B 51-100 employees $250M 2022/11
Product marketing manager $190,000 $190,000 0.01% $240,000 $240,000 Remote US 3.0 0.0 Series D 201-500 employees $2B 2022/07
Product marketing manager $115,000 $115,000 0.0% - - Remote 3.0 1.0 Series C 101-200 employees - 2022/06
Senior product marketing manager $160,000 $160,000 0.056% $560,000 $560,000 San Francisco 7.0 0.0 Series B 11-50 employees $1B 2022/06
Product marketing manager $155,000 $155,000 0.07% $56,000 $56,000 Remote US 6.0 0.0 Series A 11-50 employees $80M 2022/04
Product marketing manager $150,000 $150,000 0.0% - - San Diego 5.0 0.0 Series C 501-1000 employees - 2022/04
Product marketing manager $150,000 $150,000 0.5% - - Remote US 5.0 0.0 Series A 11-50 employees - 2022/04
Senior product marketing manager $185,000 $185,000 0.05% $125,000 $125,000 Remote US 10.0 0.0 Series B 51-100 employees $250M 2022/03
Product marketing manager $140,000 $140,000 3.0% - - San Francisco Bay Area 3.0 0.0 Pre-Seed 1-10 employees - 2022/03
Senior product marketing manager $145,000 $145,000 0.62% - - Remote US 6.0 0.0 Series A 11-50 employees - 2022/03
Product marketing manager $110,000 $110,000 0.2% - - San Francisco 3.0 0.0 Series A 11-50 employees - 2022/03
Senior product marketing manager $140,000 $140,000 0.001% $14,000 $14,000 Remote 13.0 0.0 Series D 1001-5000 employees $1B 2022/03

Take 1 minute to add your comp - 100% anonymous ๐Ÿค



Combination of private submissions and private benchmarks. Exact submission date is listed under "Date" column. All submissions are vetted for accuracy.

It's your % ownership of the startup. Calculated one of two ways:
โ€ข Your total # of shares รท Fully diluted outstanding shares x 100 โ€” confirm that it's fully diluted; otherwise, your stake will look higher than it truly is
โ€ข Current value of your shares รท current company valuation x 100 โ€” value is based on preferred price (what investors paid); updates with each fundraise

Always make sure you have the numerator and the denominator.

Equity % helps you project what you stand to make. For example, if you have a 1% equity stake in a startup valued at $100M, which eventually IPOs at $1B, your stake will be worth 1% * $1B * dilution rate โ€” dilution rate varies, but a rule of thumb is to assume 10-25% per funding round. This means the earlier you join, the more diluted you'll become. But you'll also have a lower strike price and usually a much bigger % to start with.

TLDR: know your comp band, target a percentile in-line with how strongly the company needs your skillset, and counter based on what you care about most (salary, equity, bonus, benefits).

But every situation is different. If you'd like 1:1 support and guaranteed higher comp, we can help.